Hydrating creams should provide deep hydration, protect from the environmental exposure, provide the elements which the skin loses with the passage of time and at the same time being suitable as base for make up. All the above were taken into consideration in the designing of Viviane’s creams. Great care is given to the maintenance of the pH to the correct level (degree of acidity and alkalinity) which is very important for the formulation of a cream. Proper emulsifiers have also been used to lead the beneficial elements as deeply into the skin as possible. Moreover, each cream has its own special properties to meet the needs of different skin types.